AI Insights · Timothy · April 2025
Top Down Games on iOS in New Zealand: Q1 2025 Performance
Explore the performance trends of top-down games on iOS in New Zealand for Q1 2025, highlighting downloads, revenue, and active users.
During the first quarter of 2025, the top-down games category on iOS in New Zealand showcased diverse performance metrics across different applications. Here's a closer look at the trends for the top five games, as reported by Sensor Tower.
Block Blast! from Hungry Studio saw a notable trend in its weekly downloads, starting at around 11.6K and gradually decreasing to 3.4K by the end of March. The app's weekly revenue began to pick up mid-quarter, reaching $19 in the final week. Active users fluctuated slightly, peaking at approximately 120.6K.
Color Block Jam by Rollic Games experienced a substantial increase in weekly revenue, starting from $26 and climbing to $7K by late March. Downloads showed a similar trend, with a peak of 5.1K in early March. Active users also grew significantly, reaching 11K during the quarter.
Offline Games - No Wifi Games by Moreno Maio maintained a steady download rate, fluctuating around 2K weekly. Revenue remained relatively stable, averaging around $130 each week. The app's active user base showed a gradual increase, reaching 33.2K by the end of the quarter.
Magic Tiles 3: Piano Game from Amanotes Pte. Ltd. had a consistent performance with a slight decline in downloads, ending the quarter at 1.8K. Revenue varied slightly, averaging around $300 weekly, while active users remained stable at approximately 17.8K.
Pokémon TCG Pocket by The Pokemon Company demonstrated fluctuating revenue, peaking at $26.7K in late January and ending at $13K. Downloads started strong at 2.4K but tapered off to 1.2K. Active users remained robust, averaging around 58.4K.
These insights highlight the dynamic nature of the gaming market, with varying trends in downloads, revenue, and user engagement. For more detailed analytics, visit Sensor Tower's platform.
